E-Commerce Platform Scales Website Performance for Peak Traffic with Cloudflare

Key Challenges

Previously relying on a self-built CDN, the platform faced the following technical challenges:

1. Self-built CDN limitations during extreme traffic surges
   • During promotions and ad campaigns, the site experiences spikes in traffic that the infrastructure cannot handle, resulting in slow page loads or errors.
2. Slow image and ad loading impacting user experience
   • Lengthy buffer times for promotional visuals disrupt the shopping flow and reduce conversion rates.
3. Latency for global users impacting international buyers
   • Due to limited global presence of the self-hosted CDN, loading times are slower in certain regions, affecting user experience.

Cloudflare Solution & Benefits

The platform adopted Cloudflare CDN, DDoS Protection, WAF, and Argo Smart Routing, resulting in the following improvements:

✅ Cloudflare CDN for Global Acceleration

• Over 330 global edge nodes automatically deliver content from the nearest location, reducing load times significantly.
• Smart caching reduces backend load and ensures fast response times even during high-traffic events.

✅ DDoS Protection and WAF Enhance Site Security

• Cloudflare DDoS protection automatically mitigates abnormal traffic to maintain uptime during promotions.
• WAF defends against attacks and unauthorized access, securing e-commerce transactions.

✅ Argo Smart Routing Enhances Global Shopping Experience

• Dynamic routing optimization selects the fastest paths for cross-border users to reduce latency.
• Website load times during sales events are reduced, improving international user experience and conversion rates.

Results & Business Impact

🚀 Stable site performance during peak promotions

• Smooth page loads during campaigns improved conversion and shopping experience.
• Even with 3x traffic spikes, the site maintained high performance, protecting sales outcomes.

🔐 Improved cybersecurity with reduced attack impact

• Successfully blocked malicious bots and abnormal traffic, preventing disruptions.
• WAF filtered out suspicious requests to secure transaction integrity.

💡 Reduced IT burden and improved management

• Cloudflare's intuitive dashboard allows IT teams to centrally manage all performance and security settings.
• Smart caching and traffic routing reduce backend pressure and operating costs.

Conclusion

With Cloudflare CDN, DDoS protection, WAF, and Argo Smart Routing, the platform effectively enhanced traffic scalability, site stability, and global shopping experience, while securing transactions.

Cloudflare's global infrastructure and intelligent routing provided reliable performance during traffic surges and laid a technical foundation for international growth.