Cloudflare Ensures Uptime for Government-Backed Sports Betting During High Traffic
Client Overview
This case study features a government-authorized sports betting platform that provides real-time sports betting services. The platform must ensure website stability and performance during high-traffic betting periods to prevent delays or crashes that could impact user experience and revenue.
Key Challenges
During the 2022 FIFA World Cup, traffic surges before and after matches led to several issues:
- High concurrent traffic impacted application performance, causing betting delays or service disruptions.
- Origin servers were overwhelmed, affecting site stability and resulting in lost business opportunities.
- Malicious traffic filtering was required to ensure legitimate users could complete transactions.
- User experience needed improvement to maintain brand reputation despite latency issues.
The platform sought a robust cloud defense and traffic management solution to ensure operational continuity during peak hours.
Leyun Cloudflare Solution & Benefits
The platform implemented Cloudflare's global network + Bot Management + Waiting Room to ensure stable operation during peak betting hours. Key benefits include:
✅ Global network architecture for efficient traffic handling
- Cloudflare's global Anycast architecture distributes traffic effectively, reducing the load on individual servers.
- Automated traffic identification and optimization ensures legitimate users can complete transactions smoothly.
✅ Bot Management blocks malicious traffic
- AI-powered Bot Management identifies and blocks malicious bots and crawlers to protect betting processes.
- Improved transaction success rates by reducing resource waste caused by bots.
✅ Waiting Room improves user experience during traffic spikes
- Waiting Room directs users to a queue page during traffic surges, ensuring site stability.
- Displays wait time to maintain user trust, avoiding negative experiences from unresponsive sites.
✅ Easy integration without infrastructure changes
- No need to modify backend infrastructure. Seamlessly scales via Cloudflare, reducing IT workload.
Results & Business Impact
🚀 Stable betting performance during peak hours
- Maintained system stability during World Cup traffic spikes, avoiding downtime and revenue loss.
- Waiting Room effectively managed user flow, allowing orderly access and completed transactions.
🔐 Enhanced security and user experience
- Bot Management blocked malicious bots, ensuring legitimate users had seamless access.
- Reduced latency and error rates, improving brand reputation and customer satisfaction.
💡 Simplified IT operations and management
- Easy deployment without major system changes. IT teams deployed and managed traffic efficiently.
- Cloudflare's monitoring and reporting tools provided real-time visibility for operations control.
Conclusion
With Cloudflare's Anycast architecture, Bot Management, and Waiting Room, the sports betting platform successfully ensured stable operations during the high-traffic World Cup period and protected transactions from malicious traffic. This not only enhanced the user experience but also secured brand reputation and revenue.
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